First thing’s first: we need to talk and find some direction. I have to ask some questions, and I am sure you have some for me. What are you hoping for? What do I need from you to make that happen? We will cover all of that right away in this first step.
A great storyteller knows how to captivate and engage, and that is what your online presence must do consistently: it must Captivate and Engage!
Your brand is how you captivate. Color choice, logo design, and a host of other factors that say, “Stop and look at me! I am trustworthy. I am worth more your time.
We also see what branding material you currently have, and if it is doing its job we work to seamlessly incorporate it into our work. If it needs improvement, or a complete overhaul, we can do that too.
Words are the key to engagement. When a website says the word “You”, it had better be talking to the right “You”. We figure out the story best communicates with your ideal and existing customer base in key bullet points.
PDM is here to help, and the six steps cover how we do it. If we get to the end of the first step and it doesn’t seem like it is what is best for you, we won’t charge a thing. After that, each step will have it’s own individual cost built into the contract we hand you. No guess work and after each step you are still free to move on if you are not happy.
Now we move on to the look and the structure of your site. These two elements are crucial and it is important that they are seamless, hence the reason they go together.
We took the time to find about your goals, your mission and your customers. Now we move forward and develop a design that we believe will inspire trust while captivating their senses.
We work on the overall structure of your site so it is made from the ground up to work on every platform and every device (from the Times Square Jumbotron to the smallest mobile device!). We also make sure that everything is accessible to the disabled, which entails proper tagging, contrast ratios and a host of other criteria.
We take the key bullet points we agreed upon in the discovery phase and help to craft the right wording to fit the design and tell the right story.
Available options will be discussed. The final design will be decided before your website is built.
After the design, your site will be built on the WordPress platform, an open source system known for its ease of use and stability.
We code the site in a way that uses the latest versions of web technology (HTML5, PHP5 and CSS3) and tailor it to the Schema.org standards which allows the 3 major search engines the maximum amount of access to the meaning behind the structured data and then can find your organization quicker and more accurately when searching. We also take certain keywords that have come up during previous phases and make sure that they are easily available to the search engines.
Click here to check out how this page looks on the W3C’s Semantic Data Extraction site. This is a service designed to help see the more important information that your site contains. This information is used to sort and categorize your site.
The amount of people that view web pages on mobile devices increases almost daily. Your site will be built to accommodate all screen sizes and modern browser types using the 1140 CSS Grid.
The site is done, approved and we go live with it.
We are able to register your domain name and set it up to be accessible from anywhere. We are also able to host your website.
Whether we host it or set it up on your host, we will tell Google and the other search engines about your new site. A story like yours is too good to keep to ourselves!
During this stage we will set up all your communications options, such as email and social media. Also, if we built a blog into your site we will help you develop your initial content and scheduling.
Google’s line of business email and document sharing is amazing and affordable. We have a ton of experience with this and can’t wait to help.
We will help setup your contact and subscriber forms to help generate leads and promote feedback.
Facebook is more than just a social tool, and having a fan page is just good sense nowadays.
Quick, targeted messages can sometimes make all the difference. Twitter is a great tool to find leads, troubleshoot customer issues, and to find out all kinds of awesome facts.
During the final stage we will make sure all is well and the bugs are squashed. We’ll probably definitely hit you up for a testimonial too!
We will conduct user testing as you see fit to make sure that the experience your customer’s have with your website is enjoyable and snag free.
We are always available to help our customers!
Everything here is copyright 2012 by Palmer Digital Media.
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